Kurt Listug

Kurt Listug is co-founder and CEO of Taylor Guitars.

Volume 106 . 2023 Issue 2

Giving an Electric Vehicle Its Own Lane

6 min Read . By Kurt Listug

Kurt explains why it was important for Andy Powers’ new electric guitar to have its own identity outside the Taylor brand.

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Volume 105 . 2023 Issue 1

Rising to the Challenge

3 min Read . By Kurt Listug

Kurt reflects on Taylor’s response to the unique challenges of the past three years and sets his sights on the year ahead.

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Volume 102 . 2022 Issue 1

Another Grand Design

3 min Read . By Kurt Listug

A decade after the Grand Concert put Taylor on the map, the Grand Auditorium was born. The rest is history.

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Volume 101 . 2021 Issue 3

Concert Overture

3 min Read . By Kurt Listug

Kurt reflects on developing the guitar shape that put Taylor on the map.

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Volume 100 . 2021 Issue 2

Smooth Transition

5 min Read . By Kurt Listug

Why employee ownership is the best recipe for Taylor’s continued success.

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Volume 99 . 2021 Issue 1

Future-Proofing

4 min Read . By Kurt Listug

Closing out a year unlike any other, Taylor looks ahead to new challenges and opportunities.

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Volume 98 . 2020 Issue 3

Fighting the Good Fight

4 min Read . By Kurt Listug

It’s anything but business as usual at Taylor, as we continue to adapt to a changing world.

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Volume 97 . 2020 Issue 2

Catalyst for Creativity

10 min Read . By Kurt Listug

The disruption of recent events has spurred Taylor to respond with an outpouring of creative ideas.

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