Kurt Listug is co-founder and CEO of Taylor Guitars.

Volume 108 . 2024 Issue 1

Takin’ Care of Business

Kurt reflects on his 50-year career with a reminder of how much he and Bob Taylor had to learn.

Read Story

Volume 106 . 2023 Issue 2

Giving an Electric Vehicle Its Own Lane

Kurt explains why it was important for Andy Powers’ new electric guitar to have its own identity outside the Taylor brand.

Read Story

Volume 105 . 2023 Issue 1

Rising to the Challenge

Kurt reflects on Taylor’s response to the unique challenges of the past three years and sets his sights on the year ahead.

Read Story

Volume 102 . 2022 Issue 1

Another Grand Design

A decade after the Grand Concert put Taylor on the map, the Grand Auditorium was born. The rest is history.

Read Story

Volume 101 . 2021 Issue 3

Concert Overture

Kurt reflects on developing the guitar shape that put Taylor on the map.

Read Story

Volume 100 . 2021 Issue 2

Smooth Transition

Why employee ownership is the best recipe for Taylor’s continued success.

Read Story

Volume 99 . 2021 Issue 1


Closing out a year unlike any other, Taylor looks ahead to new challenges and opportunities.

Read Story

Volume 98 . 2020 Issue 3

Fighting the Good Fight

It’s anything but business as usual at Taylor, as we continue to adapt to a changing world.

Read Story

Volume 97 . 2020 Issue 2

Catalyst for Creativity

The disruption of recent events has spurred Taylor to respond with an outpouring of creative ideas.

Read Story